Collaborated with a marketing agency to conceptualise and design a new brand identity for Skin Factors, a Sydney-based company that provides progressive skin solutions to skin clinics, spas, pharmacies, and dermatologists across Australia.
The brand identity features a stylised 'SF' icon representing DNA strands and skin cells, symbolising innovation. The ascending design highlights progressiveness. Modern and timeless typography was chosen to work across both digital and print formats. The gold and dark blue colour palette conveys quality, prestige, and trustworthiness.
Press ads were created with the new brand identity for industry publications like Aesthetic Practitioners Journal, SPA+CLINIC magazine, and Professional Beauty - the leading B2B publication for the Australian beauty industry. Web banners promoting their skincare brands like Ahava and Christina were also designed for Skin Factors homepage.
Project Info
- Client:Skin Factors